REGULATION OF ARTIFICIAL INTELLIGENCE IN THE EUROPEAN UNION IN THE FIELD OF INSURANCE

This paper provides a concise legal analysis of the deployment of artifi cial intelligence (AI) in the insurance sector within the European Union (EU), with a par- ticular focus on its relevance and utility for the regulatory approach to this area in Serbia – the future regulatory framework. AI infl uences and transforms a range of industries, and the insurance industry represents a signifi cant fi eld for the application of new technologies, including claims processing automation, service personaliza- tion, and fraud prevention. The key research problem focuses on harmonizing the dynamic development of AI with the existing regulatory framework in the EU, raising questions of algorithm transparency, legal liability, and personal data protection. The paper thoroughly examines the EU Artifi cial Intelligence Act, which classifi es AI systems according to risk level, with systems intended for risk assessment and pricing classifi ed as high-risk in life and health insurance. The need for continuous monitoring of insurers’ compliance, increasing employee literacy regarding AI use, and signifi cant penalties for non-compliance with regulations are emphasized.

Keywords: artifi cial intelligence, insurance, regulation, EU AI Act.