CHALLENGES OF HUMAN RESOURCES MANAGEMENT IN THE INSURANCE INDUSTRY IN SERBIA

The current state and challenges faced by the insurance industry in Serbia are primarily manifested in the complexity of human resources management, due to various infl uences and changes. These changes are evident in technology, regulation, digitalization, and particularly in the labor market itself. This paper aims to highlight all essential aspects of human resources management under such operating conditions, with particular emphasis on the insurance industry in Serbia. The paper will examine existing practices and provide guidelines and frameworks for further improvements. The analysis will utilize various sec- ondary sources and numerous existing practices, and will propose diff erent directions for improving human resources management, employee development, talent retention, and organizational culture in companies operating in the insurance sector in Serbia.

Keywords: human resources, insurance, strategy, challenges, digitalization.