ARTICLES, DISCUSSIONS, ANALYSES, REVIEWS
PERSPECTIVES OF LIFE INSURANCE DEVELOPMENT IN SERBIA
ABSTRACT
The subject of this paper is life insurance development, its position and
significance in Serbia, and types of life insurance products offered and formulated
in proposals of different domestic life insurance companies, as well as new methods
of sales promotion and easier communication with the policyholders.
Key words: life insurance, insurance law, market, marketing, insurance sale, insurance
policy, development perspectives
UDK: 72.017:64.016:368.01:338.266 (4-672EEZ):339.1+339.138+658.85:348(497.11)
Olević, MA Sarita
PERSPECTIVES OF LIFE INSURANCE DEVELOPMENT
IN SERBIA
Page: 83-102
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