DRAWING A DISTINCTION BETWEEN INSUREDS BASED ON GENDER: DISCRIMINATION OR NECESSITY

In developed Western countries, the fundamental gender inequality, despite proclamations to the contrary, has not been „evened out“ yet, and it is reflected in an unequal approach to education and employment (in particular when taking into account highly reputed universities, highly paid jobs in business and positions entailing power and privileges in politics). Countries can only alleviate the consequences of their insufficient efficacy by shifting the burden to the private business, particularly to branches that are widely perceived as financially capable of withstanding even such blows.
The fact that the Serbian insurance market, being undeveloped, is not hugely impacted by these changes brings small comfort. Namely, only a negligible portion of the insurance products portfolio offers different rates based on the insured`s gender